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Growing Business Success

Entrepreneurs Looking For A Way To Set Themselves Apart From The Competition Can Easily Do So By Writing A Book

Being the author of a book propels your status from simply being a business owner to being an expert. If you see business owners operating a business similar in scope to your own, surpassing you in the number of clients they service and acquiring speaking engagements, it could be because they’ve written a book. This makes them a sought-after commodity as an expert in the field.

Business owners gain almost immediate acknowledgement as an expert once they’ve put their knowledge in print between the covers of a book. What do you do best? What services and areas of expertise do you offer your clients? You should be sharing that with both current and potential clients. Having written a book will also allow you to garner speaking engagements and spread your area of influence.

Writing a book doesn’t mean that you need to write a 300 page book. Today’s busy entrepreneurs don’t have time to sit down and read anything that long; they’re looking for quick answers to pressing problems. Consider your book as an easy-to-use tool. A book could be booklet-sized, a series of columns that you’ve pulled together and put under one cover. If you’re a blogger, your blogs can be put into a book; consider a whitepaper or downloadable e-book or free report for your clients as a starting point for your book project.

If you want to promote your business, it makes sense to write about what you know. Are you an expert at starting, building and then selling a business for profit? Can you show budding entrepreneurs how to build their social media and marketing reach? Write about what you do best. Write about the answers to questions you are most frequently asked.

Here are three tips to make writing a book even easier than you might have imagined:

  1. Write what you know. If you’re passionate about your business enterprise, share that passion on the pages of your book. If you’re thinking about your business all the time start jotting down notes – these notes can be the jumping off point for your book.
  2. Do some research. Read books in fields similar to your business. Research what has been written in your field, see what’s missing and make certain that information is included in your book – set yourself apart from the competition. Do a Google search to see what articles are online and again, find ways to set yourself apart from the crowd.
  3. If you don’t know how to write a book or even where to begin, take a class or hire a ghostwriter or writing coach to guide you through the process. If you have already done speaking engagements, based on your area of expertise, pull that information together and use it as a jumping off point for your book project.

When putting your book idea together, remember the types of questions your clients ask as these are potential book chapters. The questions posed are “pain points” felt by your clients and when writing, you’re in a position to address those concerns. If you set aside at least 30 minutes a day you can get your book project on its way toward completion in 2019.

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