Local search engine optimization is the process of optimizing webpages in a way that helps place your business on local search engine results.
Local SEO is geared toward local businesses in that it’s primary goal is to make them visible to people performing local searches. In other words, local SEO is more concerned with the search for “Chinese restaurant in Fort Dodge” than they are “Chinese Restaurant”.
Gone are the days of using yellow pages or phone book. If your business is not found in online directories, like Google Places, you’re losing business to your competitors who are. Because local search comprise such a high percentage of the entire unique searches, it is important to focus on it. Based on search query findings, of the 10 billion unique searches conducted each month in the US, an estimated 40% are considered to have local intent. That being the case, it is extremely important to utilize all online marketing channels to target and reach the local consumer.
We Know Best Practices...
By following local search optimization best practices you can be assured that your business can reach local consumers. Submitting to directories and credible local sources enhances the search engines ability to recognize the business as legit and significant within the specified industry. Also, longevity, local groupings and citations all play roles in local search results. Ultimately, a proper strategy consisting of claiming listings, submitting directories, optimizing maps, the addition of relevant and consistent content and link building will help local search results and increase marketing opportunity.
Local SEO has A Lot Of Moving parts!
Local Marketing incorporates SEO, Social Media and Link Building Tactics. Search Revolutions offers several Local SEO Packages to suit your budget and just for good kicks, here is an interesting fact:
- 86% of consumers search online for local businesses.
If your business is not found in online directories, like Google Places, you’re losing business to your competitors!